Case Studies
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Case Study: Why AI Search Stopped “Sending Traffic” — and How SMBs Can Course-Correct
Problem: Declining traffic, fewer mentions in AI answers, and no clear explanation whyOutcome: A practical course…
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Case Study: Structured Content Rebuild for Search Governance
A global eCommerce brand rebuilt its content infrastructure after rapid international growth fractured its metadata, translations,…
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Case Study: Rebuilding a Collapsed Software Review Category
When a major software review category collapsed under algorithmic pressure, the failure wasn’t writing quality—it was…
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Case Study: Market Forecasting with Search Data
In 2018, search data revealed what sales reports concealed. While revenue in Australia and New Zealand…
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Case Study: FD&C Compliance for Beauty
Launching innovative cosmetic products under the FD&C Act requires more than compliant claims—it requires coordination. This…
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Case Study: Data Layer Activation & Content Optimization
A direct-sales health brand had steady revenue but zero non-branded visibility. I activated a dormant GA4…
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Case Study: Breaking the Broker Habit
For years, a home-services franchise network relied on lead brokers, treating dependency as a cost of…
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Case Study: AEO Overhaul in a Regulated Market
A regulated direct-sales supplement brand faced strong revenue but near-zero visibility beyond branded search. I led…